Plans & pricing

Meta AI Plans

Compare Meta AI plans by price, target user, model access, usage limits and included features.

10 plans tracked
10 Total plans
1 Free plans
9 Paid plans
3 Team / business
Overview

Compare plans

Plan Price Best for Usage Model access
Free current 0 No recurring fee Everyday questions, web-assisted answers, recommendations, conversational assistance, voice interactions, image creation and editing, personalization, and access across Meta products. limited Muse Spark View plan
Plus current $2.99 monthly Users who want more chat pinning, customizable themes and icons, custom ringtones, chat-list customization, and special-effect stickers. limited — View plan
Plus current $3.99 monthly Instagram users seeking enhanced Story controls, greater profile customization, additional audience insights, and more expressive messaging and profile features. standard — View plan
Plus current $3.99 monthly Users seeking enhanced Facebook personalization, Messenger customization, Reels insights, and expanded reactions on Facebook content. standard — View plan
Core current $7.99 monthly Users who want more AI image and video generation, more Instagram Restyle usage, voice effects, creative tools, and bundled Instagram Plus, WhatsApp Plus, and Facebook Plus benefits. high Meta AI media-generation capabilities powered by Muse models View plan
Essential current $14.99 monthly Small businesses and creators that need verification, impersonation protection, enhanced profiles, WhatsApp Business features, and increased Meta Business Agent usage. standard — View plan
Premium current $19.99 monthly Heavy creative use across Meta AI, Instagram, Facebook, and WhatsApp, including frequent image and video generation, AI-assisted creation, voice effects, and enhanced expression features. very_high Muse models View plan
Advanced current $49.99 monthly Professional creators and small or growing businesses managing content, audience engagement, publishing workflows, analytics, and customer communication across Meta platforms. custom — View plan
Expert current $149 monthly Scaling and optimizing professional social-media presence, content operations, customer engagement, and AI-assisted business workflows. very_high — View plan
Max current $499 month Large-scale creator and business operations that need the highest available Meta One feature access and Meta Business Agent capacity. very_high — View plan
Plan details

What's included

consumer current

Free

General users who want everyday access to Meta AI without a paid subscription.

0 No recurring fee
Best for

Everyday questions, web-assisted answers, recommendations, conversational assistance, voice interactions, image creation and editing, personalization, and access across Meta products.

Usage level

limited

Models included

Muse Spark

Included features
Chat Web search Deep research Image generation Video generation Voice / audio Memory Privacy controls Available through the Meta AI app, meta.ai, and Meta products including WhatsApp, Instagram, Facebook, and Messenger, subject to regional and account availability. Voice conversations are available in supported surfaces and markets. Meta AI can remember user-provided preferences and use selected Meta profile or interaction context where available. Meta AI supports image creation and editing, with additional image and video usage available through paid Meta One plans. Meta AI can search the web and provide recommendations or current content where the feature is available. Meta describes Incognito chats as an option for fully private conversations.
Model access

Meta states that Muse Spark powers the Meta AI app and website. The free experience provides everyday Meta AI access, while paid Meta One plans offer expanded usage; Meta does not publish a complete free-plan model-routing or quota specification.

Usage notes

Free everyday access is available, but Meta does not publicly specify a complete fixed quota or exact message, generation, voice, or research limits for this plan. Paid Meta One plans provide expanded usage beyond the free experience.

Limitations

Access and feature availability may vary by region, app, device, account, and rollout status. Usage of compute-intensive AI capabilities is more limited than on Meta One paid plans. Some newer agentic, media-generation, and advanced features may roll out selectively.

Pricing notes

Meta states that Meta AI remains free for everyday use. Paid Meta One Core and Premium plans provide expanded AI usage and additional creative capacity.

consumer current

Plus

Individual WhatsApp users who want additional personalization, organization, and expression features.

$2.99 monthly
Best for

Users who want more chat pinning, customizable themes and icons, custom ringtones, chat-list customization, and special-effect stickers.

Usage level

limited

Included features
Chat Access to exclusive WhatsApp app icon designs. Customize WhatsApp appearance with exclusive themes and colors. Set unique ringtones for important contacts and customize alerts, ringtones, and themes for chat lists. Share stickers with full-screen special effects. Pin up to 20 chats. Meta has said it will test storage for chat and media backups and Focus Schedules for muting or hiding chats on a schedule.
Model access

No AI model access is included or advertised as a WhatsApp Plus benefit. Meta AI remains available as a separate free experience, while expanded AI usage is associated with Meta One Core and Premium.

Usage notes

This is a WhatsApp feature subscription rather than an AI-compute plan. Availability and the precise set of benefits may vary by location, account, and rollout status.

Limitations

WhatsApp Plus does not provide the expanded Meta AI image/video usage associated with Meta One Core or Premium. Some additional WhatsApp Plus features are described as upcoming tests, including storage for chat and media backups and Focus Schedules. Availability is not universal.

Pricing notes

Officially advertised at $2.99 per month. Pricing, benefits, and availability may vary by region, app, and account. Subscription renews automatically each billing period unless canceled.

consumer current

Plus

Individual Instagram users, heavy users, creators, and people who want additional Story controls, profile customization, audience insights, and messaging features.

$3.99 monthly
Best for

Instagram users seeking enhanced Story controls, greater profile customization, additional audience insights, and more expressive messaging and profile features.

Usage level

standard

Included features
Chat Aggregate counts of Story rewatches; unlimited Story audience lists beyond Close Friends; one Story spotlight per week for additional views; Stories can remain visible beyond 24 hours; preview Stories without appearing in the viewer list; search Story viewer lists; notifications when selected people view a Story; custom Story fonts. Posts can be published directly to the profile and Highlights without appearing in followers' feeds; custom app icons; customizable profile-bio fonts; additional profile pins. Custom fonts for direct messages and DM previews. Super Heart animated reactions for Stories.
Model access

No consumer AI models are explicitly included as part of the Instagram Plus plan. Meta AI remains a separate free experience, while expanded AI usage is associated with Meta One bundle plans.

Usage notes

This is a feature subscription rather than an AI-compute or quota-based plan. Exact feature availability may vary by region, app, and account.

Limitations

Instagram Plus does not replace Meta Verified and does not primarily provide expanded Meta AI model access. Certain features may be regionally rolled out or account-dependent. It does not include the broader AI-generation allowances associated with Meta One Core or Premium.

Pricing notes

Meta states that Instagram Plus costs $3.99 per month in the United States. Pricing, benefits, and availability may vary by region, app, and account.

consumer current

Plus

Individual Facebook users who want additional customization, expression, and engagement features beyond the standard Facebook experience.

$3.99 monthly
Best for

Users seeking enhanced Facebook personalization, Messenger customization, Reels insights, and expanded reactions on Facebook content.

Usage level

standard

Included features
Included; customize the Facebook app icon. Included; access to Facebook super hearts and expanded expressive reactions. Included or being expanded; Meta identifies customization options for Messenger as part of Facebook Plus. Included or being expanded; Meta identifies additional Reels insights as a Facebook Plus benefit. Expanded super reactions for Reels and Feed posts.
Model access

No specific AI model access is advertised for Facebook Plus. Meta AI remains available as a generally free experience, while expanded AI usage is associated with Meta One bundle plans such as Core and Premium.

Usage notes

This is a flat consumer subscription for Facebook features rather than a metered AI usage plan. Exact feature availability and limits may vary by account and region.

Limitations

The subscription is specific to Facebook-related benefits and does not include the expanded Meta AI usage provided by the Meta One Core or Premium bundle plans. Some features may roll out gradually or vary by region, app, and account.

Pricing notes

Meta lists Facebook Plus at $3.99 per month in the United States. Pricing, benefits, and availability may vary by region, app, and account.

consumer current

Core

Individual users and AI power users who want bundled premium features across Instagram, Facebook, WhatsApp, and increased access to Meta AI creative tools.

$7.99 monthly
Best for

Users who want more AI image and video generation, more Instagram Restyle usage, voice effects, creative tools, and bundled Instagram Plus, WhatsApp Plus, and Facebook Plus benefits.

Usage level

high

Models included

Meta AI media-generation capabilities powered by Muse models

Included features
Chat Image generation Video generation Voice / audio Includes features from Instagram Plus, WhatsApp Plus, and Facebook Plus Expanded access to Meta AI creative experiences Higher allowance for AI-generated images and image editing Higher allowance for AI-generated videos More frequent use of Restyle on Instagram Stories More frequent access to Instagram voice effects Expanded usage of in-app creative tools Benefits, pricing, and limits vary by region, app, and account
Model access

The plan provides increased access to Meta AI image creation, image editing, and video generation. Meta identifies the underlying technology as Muse models but does not specify a complete plan-specific model list or guarantee access to every Meta AI model.

Usage notes

Provides expanded but not unlimited usage of Meta AI image and video generation, Instagram Restyle, voice effects, and creative tools. Meta does not publish one universal fixed usage allowance for every account or region.

Limitations

Benefits and limits vary by region, app, and account. Meta AI and related experiences may be unavailable in some locations or languages. The plan increases usage rather than removing all limits. It is intended for individual users and does not provide business administration or team-management features.

Pricing notes

Meta states that pricing and availability may vary by region, app, and account. The official U.S. advertised price is $7.99 per month.

business current

Essential

Creators and businesses seeking professional tools to establish their presence, build audience confidence, manage customer interactions, and receive expanded access to Meta Business Agent.

$14.99 monthly
Best for

Small businesses and creators that need verification, impersonation protection, enhanced profiles, WhatsApp Business features, and increased Meta Business Agent usage.

Usage level

standard

Included features
Chat Custom agents Showcase a website, locations, and customer or audience feedback. Adds a prominent follow button to Reels. Automatically invite people who engage with eligible content to follow the account. Provides increased access to Meta Business Agent on WhatsApp for customer responses 24/7. Includes a verified badge, pending successful verification. Includes a verified channel on the WhatsApp Business app, pending successful verification. Provides impersonation protection so audiences can identify the verified business or creator.
Model access

No specific AI model names are identified for this plan. AI access is described through Meta Business Agent usage rather than model-level entitlements.

Usage notes

Includes more access to Meta Business Agent for responding to customers 24/7. Meta does not publish a universal numerical usage allowance for this tier.

Limitations

Pricing and feature availability vary by region, app, and account. Verification is subject to successful verification. The plan is primarily oriented toward creator and business tools rather than general-purpose individual Meta AI usage.

Pricing notes

Starting price. Actual pricing, benefits, and availability may vary by region, app, and account.

consumer current

Premium

Individuals and AI power users who want the highest usage level among Meta One's individual bundle plans for Meta AI and Meta's family of apps.

$19.99 monthly
Best for

Heavy creative use across Meta AI, Instagram, Facebook, and WhatsApp, including frequent image and video generation, AI-assisted creation, voice effects, and enhanced expression features.

Usage level

very_high

Models included

Muse models

Included features
Chat Web search Image generation Video generation Voice / audio Includes the features of Instagram Plus, WhatsApp Plus, and Facebook Plus as part of the individual Meta One bundle Highest individual-bundle usage level for Meta AI creative capabilities Expanded access to image creation and editing with Meta AI Expanded access to video generation with Muse-powered capabilities Includes expanded access to creative tools such as Restyle and voice effects on Instagram Benefits span Instagram, Facebook, WhatsApp, and Meta AI Benefits and availability may vary by region, app, and account
Model access

Meta states that Core and Premium provide expanded usage of compute-intensive Meta AI capabilities, including image creation and video generation powered by Muse models. The exact model identifiers and per-feature quotas are not publicly specified.

Usage notes

Includes the highest usage levels within the Meta One individual bundle plans for creating content with Meta AI and across Meta's family of apps. Exact quotas are not publicly specified and may vary by region, app, and account.

Limitations

Availability and benefits are being rolled out gradually and may vary by region, app, and account. Premium is an individual bundle plan, not a team or enterprise plan. It does not represent unlimited usage.

Pricing notes

Official U.S. price is $19.99 per month. Pricing, benefits, and availability may vary by region, app, and account. Meta's French announcement lists Premium at €20.99 per month.

business current

Advanced

Creators and businesses that need professional publishing, audience-growth, analytics, account-management, and expanded Meta AI or Meta Business Agent capabilities.

$49.99 monthly
Best for

Professional creators and small or growing businesses managing content, audience engagement, publishing workflows, analytics, and customer communication across Meta platforms.

Usage level

custom

Included features
Chat Custom agents Team features Scheduling for Instagram Stories up to 30 days in advance, plus links in organic posts and Reels. Exportable analytics and deeper audience insights. Allows team members to access the account without sharing the password. More linked devices and business broadcast credits. More Meta Business Agent responses for customer communication. Professional tools integrated into Instagram, Facebook, WhatsApp, and Meta AI. Meta One creator and business plans may include verification-related benefits, with successful verification and availability subject to account eligibility.
Model access

Meta does not identify specific consumer model names or model IDs for this plan. The plan provides expanded access to Meta AI-related and Meta Business Agent functionality rather than separately selectable models.

Usage notes

Includes expanded access to Meta Business Agent responses and higher plan-specific allowances for professional publishing, analytics, linked devices, and WhatsApp Business broadcast credits. Exact limits may vary by region, app, and account.

Limitations

The plan is rolling out gradually and feature availability varies by region, app, and account. Some benefits are subject to eligibility or account configuration. It is primarily a creator/business subscription rather than a general-purpose premium Meta AI plan.

Pricing notes

Officially advertised as starting at $49.99 per month. Pricing, benefits, and availability may vary by region, app, and account.

business current

Expert

Creators and businesses with teams managing social-media operations at scale.

$149 monthly
Best for

Scaling and optimizing professional social-media presence, content operations, customer engagement, and AI-assisted business workflows.

Usage level

very_high

Included features
Chat Custom agents Team features Highest stated Meta Business Agent capacity for teams managing operations at scale; exact capacity is not publicly specified. Highest levels of Meta One feature access according to Meta. Designed for creators and businesses scaling and optimizing their presence across Meta apps. Available globally with gradual rollout; specific benefits vary by region, app, and account.
Model access

The official plan announcement does not identify specific model names or model IDs. The plan includes high-capacity access to Meta Business Agent, but the underlying model configuration is unspecified.

Usage notes

Meta describes Expert as providing the highest levels of feature access and Meta Business Agent capacity among Meta One business and creator plans. Exact quotas are not publicly specified and may vary by region, app, and account.

Limitations

Exact features, limits, availability, and pricing may vary by region, app, and account. Meta directs users to begin the subscription process to see the specific features available to their account. Detailed Expert-specific quotas are not publicly listed.

Pricing notes

Starting price. Pricing, benefits, and availability may vary by region, app, and account.

business current

Max

Creators and businesses, especially teams managing social-media presence and customer operations at scale.

$499 month
Best for

Large-scale creator and business operations that need the highest available Meta One feature access and Meta Business Agent capacity.

Usage level

very_high

Included features
Chat Custom agents Team features Highest stated Meta Business Agent capacity among Meta One creator and business plans Highest levels of feature access for creator and business workflows Designed for teams managing creator or business operations at scale Benefits, pricing, and availability may vary by region, app, and account
Model access

No specific consumer model names or model IDs are listed for Max. The plan includes higher capacity for Meta Business Agent, but Meta does not publish a model-level entitlement for this tier.

Usage notes

Meta describes Max as providing the highest levels of feature access and Meta Business Agent capacity among Meta One creator and business plans. Exact response, usage, or seat limits are not publicly specified on the authoritative announcement.

Limitations

The plan is intended for creators and businesses rather than general individual use. Specific benefits and pricing may vary by region, app, and account. Exact limits and the complete feature set are shown during the subscription process.

Pricing notes

Starting price. Meta states that pricing, benefits, and availability may vary by region, app, and account.